中免集团在上周五举行的年度The Moodies Travel Journey Awards (穆迪旅程奖)中成为大赢家。 The Moodies Travel Journey Awards简称The Moodies，是旅游零售业具有标杆意义的数字社交传播及商务奖项。知名旅游零售业媒体公司《穆迪达维特免税报告》在上周的旅游零售线上博览会上举办了The Moodies在线颁奖典礼。"中免会员"小程序团队荣获零售商类“最佳数字团队奖”。此外，中免与兰蔻亚太旅游零售共同推出的“我们一起快乐成长”活动获得了“企业社会责任或公益宣传活动 -最佳合作奖"。
获奖的"中免会员"小程序团队成员"最佳数字团队奖"旨在表彰全球旅游零售业在过去 12个月内大力倡导数字创新和现代技术，并积极融合线上线下渠道的团体、部门或企业。"最佳企业社会责任或公益宣传活动"用以表彰在社会责任及公益领域领域，最佳、最具创新性的数字平台使用方式。
中免与兰蔻在海棠湾推出的“我们一起快乐成长”活动以可持续能源为主题中免集团还获得了“最佳社交平台使用奖”提名，该奖项最终被授予保乐力加(Pernod Ricard)全球旅游零售，以表彰其在中免三亚国际免税城举办的马爹利(Martell)精品店开业仪式。
三亚国际免税城马爹利精品店的开业仪式
宾三得利(Beam Suntory)、格兰菲迪(Glenfiddich)、百加得(Bacardi)等知名品牌都已入驻“中免会员”微信小程序，建立品牌馆，彰显了国际高端品牌对中免会员这一消费群体的高度重视。
“中免会员”小程序经过了多次界面升级，不断完善用户体验
通过在“中免会员”小程序内创建在线品牌馆，品牌可以通过高质量的内容增强品牌知名度和消费者认可度，并对高粘性用户进行精准的产品推广和销售活动，实现品牌价值传递和销售增长的双赢。
多个国际知名品牌都在“中免会员”小程序内建立了自己的品牌馆
CDFG Member Mini Program Team wins‘ The Moodies’ Awards for Best Digital Team; CDFG and Lanc me snare Best CSR campaign China Duty Free Group (CDFG) was a big winner at the prestigious annual Moodies Travel Journey Awards (‘The Moodies’) – the travel retail industry’s benchmark digital & social communication and commerce awards – held on Friday. The Moodies Awards were hosted by the sector’s leading media company, The Moodie Davitt Report, during an online ceremony at The Virtual Travel Retail Expo. The CDFG Member Mini Program Team was awarded‘Best Digital Team’ in the retailer category. Additionally, the‘Let’s Grow Happiness Together’ partnership between CDFG and Lanc me Travel Retail Asia Pacific was named Collaboration Winner in the‘Best CSR or Cause Advocacy Communication or Campaign’.
The‘Let’s Grow Happiness Together’ pop-up allowed visitors to create their own virtual rose bouquets by scanning a QR code The Best Digital Team award recognised the efforts of a group, department or xinxi in the global travel retail industry that had best championed digital innovation and modern technologies over the last 12 months and married online and offline activities. The Best CSR or Cause Advocacy Communication or Campaign award recognised the best and most innovative use of digital platforms to advocate for important social causes. CDFG also featured in‘Best Use of Social Platforms’, awarded to Pernod Ricard Global Travel Retail for the opening ceremony of the Martell Boutique at the CDFG Sanya International Duty Free Shopping Complex in Haitang Bay. Beam Suntory, Glenfiddich, Bacardi and other leading brands have entered the CDFG Member WeChat Mini Program to build brand halls, highlighting the value of the CDFG membership to high-end international brands.
CDFG has built up a huge membership system notable for its high loyalty and strong‘stickiness’
By creating an online‘show’ on the CDFG Membership Mini Program, brands can strengthen consumer brand awareness and preferences through high-quality content. They can also carry out precise promotional and product sales activities to users with high stickiness, realising a win-win situation of brand value transmission and sales growth.
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